Wednesday, November 16, 2011

Dance Party Massacre

Location: Boston, MA
Space: Alex from Dance Party Massacre's Studio
November 2011

We visited with Alex Dakoulas a graphic designer for Converse and graduate of MassART who runs Dance Party Massacre, a clothing brand that mixes elements from horror movies with keen graphic design to create tongue-in-cheek pieces. Alex also calls on the talents of several other designers to create pieces for the DPM brand. 4 years ago, DPM was launched, fittingly on Halloween night. DPM's name conveys its playful edge, poking fun at campy horror films and pop icons with its witty slogans and imagery. Alex noted that the brand "is not about the killers, it's about the survivors," a line he has written on an inspiration wall in his studio. DPM is not meant to be morbid, but instead, by focusing on the survivors, it takes on a hopeful type of perspective.

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